Photographing “A Better Tomorrow” – Advertising Campaign

Posted on | by Martin Jjumba

Over a year ago, I was entrusted with doing a series of images for Stanbic Bank (Member of Standard Bank Group ) for an advertising campaign dubbed “A Better Tomorrow”.

One of the final Billboard materials that was put up from the campaign. Photo taken at Resekere Tea Estate.

The campaign ran on the the belief that future prosperity of Uganda lies in the creation of opportunities for the social and economic empowerment of its people, hence remaining true to that promise by supporting the key sectors today which should provide the catalysts for the country’s sustainable growth tomorrow.

An excerpt from the coffee table book produced

There were a number of creative brains on the team at Metropolitan Republic, with whom this whole project was brought to life, many of whom I was meeting for the first time and their existence made the project one of the smoothest I have ever worked on.

Many times, while working on this kind of content meant for print, most photographers’ worry is about how the graphics designer will interpret the images, since they produce the final work. The reason to worry is valid, as their input matters a lot in passing on this visual communication to the final intended consumer. It is their job to combine pictures and words to convey ideas.

Stanbic bank played a critical role in the 200 million USD Entebbe Airport expansion project as the escrow account holder between the Government of Uganda and the main contractor. The bank will also provide revenue collection services for the Civil Aviation Authority to facilitate repayment of the loan.

Unlike fine art, in which the image comes from the artist’s imagination, in graphic design, artists work for clients who want to convey specific messages. The client might be selling products or services or trying to raise awareness about an issue, and the artist has to create a design that meets their needs. Usually, nothing in the design is simply decorative or incidental.

Photograph taken at ESCO in Bundibugyo District. The company is one of major buyers for both cocoa and vanilla in the region, and the products are exported as certified organic products.

Much as the graphics designer’s work is core to the Photography in advertorial content production, photography seems to be more essential to the graphic designer in a number of ways but from a photographer’s perspective, I truly appreciate how simplistic the team played around with the huge selection of images I handed in.

An excerpt from the coffee table book produced. It shows off the beautiful landscape of Bundibugyo.

From a creative perspective, I truly understand how tasking this job is, all the way from selecting which shot you should use, which can often be the most time-consuming stage in the whole process, especially when you have more than five or ten seemingly identical photos to choose from.

Imagine using a picture as the background of your layout and trying not to lose details, deciding whether to go darker or go blurry, minding your fonts and all that, looking for a point where you can have more impact. It’s quite a job, and I am so happy with how well it was pulled off. Its been about 10 months since I last looked at this collection and when I did, I felt like sharing them here.

An excerpt from the coffee table book produced. Inset on the right, Richard Wangwe, the head of agriculture lending at Stanbic Bank with Erisa Kakyomya Apuuli the proprietor of Rusekere Tea Growers Factory.
Over the past 20 years Stanbic bank has provided financing that has been used to construct and upgrade numerous factories and Agro-processing plants across the country. One of the examples is Rusekere Growers Tea Factory. This plant is impressive because by using a series of mid-sized loans the owner has managed to scale up his operations and now produces 3.5 million tonnes of tea for export.

Photographs from this assignment were used on a number of platforms, including billboards, the 2017 annual report, production of a coffee table book, newspaper articles, newspaper adverts and digitally online.

All images were shot on Nikon D610, Sigma 35mm f1.4 ART, Sigma 85mm f1.4 ART and Tokina 16-28mm f2.8. & DJI Mavic air.


  • Photographer in Uganda
  • Photo studio uganda
  • Photographer in kampala
  • Documentary photographer Uganda
  • Photographer in east Africa
  • Photo journalist Uganda
  • Photo journalist in Uganda
  • Photo Journalist

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